Canon + Axis announce global sales and marketing change for EMEA.

Axis Communications and Canon announced an agreement earlier this year which the two companies will change their sales and marketing efforts in major markets worldwide.

In EMEA and North America, Axis will assume responsibility for the marketing and sales of Canon’s entire portfolio of network video products and solutions.

With the network camera market continuing to show enormous potential, Canon has made a strong commitment to building a long-term presence as a leader within this industry. Since Canon welcomed Axis into the Canon Group in April 2015, both companies have discussed various options for leveraging their innovative network video product and solution offerings. This new sales and marketing framework, which use both companies’ established strengths in major regional markets, provides an effective means of maximising the synergies of the Canon-Axis combination.

Canon’s commitment and support of partners and customers remains unchanged. Under the new framework, Canon partners and customers will benefit from Axis’s marketing, sales and technical expertise and will have access to a wider range of products and solutions.